Hot Opening: Hotel Jen

Say goodbye to one of the most iconic business hotel brands: the Shangri-La hotel group is re-vamping its Traders Hotel brand in favor of a younger, more contemporary identity. Enter Hotel Jen: meant to appeal to a “new jeneration” of travelers, the fresh personality will start its roll out with the Hotel Jen Orchardgateway opening in Singapore this month, followed by 10 more properties in Asia by March 2015—including Hong Kong, Brisbane, Penang, and Beijing. So what can you expect from Hotel Jen? Aimed at tech-savvy, app-happy millennial travelers, it’s all about contemporary designs, casual yet efficient service, and lots of perks like free coffee and snacks. And obviously free Wi-Fi.
277 Orchard Rd., Singapore,  (+65) 6708-8888, www.hoteljen.com.

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Not a bad trade off
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Published by

Kate Springer

Freelance writer and editor based in Hong Kong. Contributor at CNN, Forbes Travel Guide, BBC Travel, Fodor's Travel Guide, superfuture, Tatler, and more.

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